Malaysiakini
ANNOUNCEMENT

Dentsu Aegis Network launches MarketplaceX

Published
Modified 8 Jul 2020, 3:31 am

Dentsu Aegis Network brings on Marketplace X, a business solution conceived and developed by its digital expertise company Consider iProspect.

Marketplace X helps businesses set up an online marketplace store and optimise full funnel marketing campaigns to get sales.

With the New Normal comes a new engagement contract, changing how we socially interact and conduct economic activity. Having an online marketplace store is both timely and business-critical.

Andrew Turner, Chief Business Officer, Dentsu Aegis Network Malaysia, highlights that ‘Brands have an opportunity to look at their ways of working and adapt for a post COVID-19 environment, which is likely to look very different to the 2019 norm.’

The numbers reflect this dynamic: about 40% of consumers have increased e-commerce engagement, and established marketplaces report a 60% increase in business activity.

Marketplace X makes sure you are set up for success, regardless of state of development.

Having no marketplace presence, and need an immediate setup? Requiring marketplace renovation to get more conversion? Having a strong marketplace but needing to accelerate traffic through more precise marketing? For all these, MarkeplaceX is equipped.

iProspect’s award-winning Data, CRM and Digital Marketing expertise integrates with its brand-new ecosystem of local marketplace partnerships to create personalised and connected experiences online. Several brands who have already shifted their business activities more towards marketplaces, with Consider iProspect, have experienced up to 21X ROI from recent campaigns.

Commenting on their experience of the new offering, Sharon Ang, Corporate Marketing & Online Director from Estee Lauder Companies Malaysia says “Consider iProspect have really helped us drive success in our marketplace store on Lazada. Our most recent campaign resulted in us achieving the status of ‘Biggest Beauty Campaign on Lazada Malaysia’. The ROI from all our recent campaigns have been amazing, exceeding our already high expectation by over 300%.”

To understand how this works for your business, please contact us via [email protected].

A 10% off on fixed setup costs will be provided for the first 5 successful transactions.

For media enquiries, please contact:
Helis Muda
Corporate Communications
Dentsu Aegis Network Malaysia
T: +603 2080 5030; +6019 2000223
E: [email protected]

About Consider iProspect
iProspect is a global, award-winning agency – focused on converting consumer intent into action and driving business performance for the world’s largest brands, including Diageo, Hilton, Burberry, General Motors, Procter & Gamble, Gucci and Microsoft. The iProspect team works across a network of 4,600 employees spread over 94 offices in 56 countries

In 2018, iProspect won more than 200 awards including 15 leadership recognition awards and 25 Agency of the Year titles and was named Digiday’s Agency of The Year. iProspect is named a Leader in The Forrester Wave™: Search Marketing Agencies, Q4 2017, #1 Global Digital Performance Agency by RECMA, Industry Agency of Choice at The International Performance Marketing Awards and took home 4 Effie awards across the globe in 2018.

iProspect is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.

Go to https://www.iprospect.com/en/my/ or follow us on Linkedin.

About Dentsu Aegis Network Malaysia
Part of Dentsu Inc., Dentsu Aegis Network Malaysia is made up of 13 brands – media services agencies Carat, dentsu X, and Vizeum; creative services agencies Dentsu LHS, Merdeka LHS, Dentsu One and Isobar; digital and specialist agencies Consider iProspect, Columbus, Dentsu Sports Asia, Lemonade, Posterscope and Amplifi. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities, offering a distinctive and innovative range of products and services. Globally, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 46,000 dedicated specialists.

www.dentsuaegisnetwork.com/asiapacific

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